Veale Outdoor Advertising
We are Veale Outdoor Advertising
Why Outdoor Advertising?
Veale Outdoor Advertising’s Digital Billboard is a great way to reach people where they live, work and play. It is media that is everywhere, and when used with creativity, it creates brand new ad spaces where none existed before — ad spaces that can stop people in their tracks.
By the way, it’s also one of your most cost-effective advertising options according to the OAAA. We’ll be happy to explain — just give us a ring.
Comparing outdoor ads to other advertising options:
Unlike TV, radio or print, outdoor is media that cannot be turned off or put down. Viewers cannot fast forward through an outdoor ad as it moves through their environment or they enter the viewing range of strategically placed displays — like billboards. With TV, radio, print and the Internet, consumers have the ability to change the channel, fast forward, turn the page (or miss the page!) or close the browser window. Outdoor is possibly the last place where consumers do not control the ad space. This gives advertisers unprecedented control over how and where an ad is seen.
As the effectiveness of these other media slips, outdoor is also being seen by a larger and larger audience — especially as people spend longer periods of time commuting and away from their homes.
More time away from the home = more time in front of out-of-home media and outdoor advertising.